Bates Strategic Alliance is the Sri Lanka office of Bates CHI & Partners, a creative network of the global communications giant WPP. Bates Strategic Alliance became part of the network in 1993, its inception year. Set up as a pioneer integrated marketing communications agency, we offer our clients the benefit of engaging their consumers and target audiences holistically with their brands using advertising, public relations, events & experiences, and digital & social media. The Agency’s PR arm, itself a pioneer in Sri Lanka, is the exclusive affiliate of Burson-Marsteller, and its media resource of unmatched strength is delivered through an exclusive partnership with MEC/GroupM , both global networks of WPP.

The Agency has, over its 20+ years, served many of the country’s blue-chip private sector clients including several telecom clients, banks, FMCG and service organizations. Public sector clients served include SriLankan Airlines, all key state banks, and industry associations in tea and apparel. We have used our strategic insights and creative prowess to help our prestigious list of local and multinational clients build their brands innovatively, winning many accolades on the way. Our way to effective communication and brand adoption is through engaging consumers and generating brand conversations online and offline.



Nimal Gunewardena heads a leading integrated marketing communications enterprise that he founded in 1993, following wide experience in marketing and advertising, and contributes also as its chief strategist and coach. He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 35 years of experience in marketing and communications. Prior to starting his own agency, he was CEO of JWT Colombo following ten years with Reckitt & Colman where he rose to being Marketing Director, and a two-year stint with AFS Intercultural Programs New York where he was Regional Director for Asia-Pacific. He has been a Past President of the Sri Lanka Institute of Marketing and the Four A’s and holds professional memberships also in the Chartered Institute of Public Relations/UK, American Marketing Association, Sri Lanka Institute of Marketing and the Sri Lanka Institute of Directors. Nimal is also a well regarded lecturer in Advertising, Marketing and Public Relations, and a composer and jazz & blues pianist.


Sheron today stands as the Godmother of our advertising arm having served over 15 years with Bates and playing her role as a dynamic leader driving the day-to-day operations of our ad business. She also acts as the leader of our Marcom team of client consultants, and directs the Agency’s research programmes. She has worked previously in media, production & account management. A graduate of the Chartered Institute of Marketing (CIM/UK). Sheron is today a much respected contributor to the ad industry, with positions held in the Executive Boards of the International Advertising Association (IAA) local chapter and the Accredited Advertising Agencies Association (4As), having being elected as a jury member at the Sri Lanka Effies in 2011 & 2012, and having earned respect as a superb organizer of industry events and courses.

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