Strategic Alliance PR has been a pioneer in the field of public relations in Sri Lanka and counts 23 years of experience across PR practices from media relations to advocacy, brand PR and issues & crisis management having conducted assignments for a prestigious cross section of leading private sector and public sector organizations (see "clients & assignments" listing).
Following its establishment as a business unit of Strategic Alliance (PVT) ltd. in 1993, it became an affiliate of Rowland Communications Worldwide in 1996, being the first to bring multinational network know-how to Sri Lanka. Over the past 21 years, it has established itself as the leading force in public relations, and has now become an exclusive affiliate of Burson-Marsteller, a leading global public relations network with 57 wholly-owned offices and 46 affiliate offices operating in 59 countries across six continents.
Strategic Alliance PR is composed of a team of experienced PR professionals who have excelled in pioneering the widest application of public relations practice in Sri Lanka. This has included involvement in teaching public relations as a subject at the Sri Lanka foundation institute.
Strategic Alliance PR provides clients with a breadth of marketing and corporate communications support, ranging from product publicity to corporate image building campaigns and the management of change and contentious corporate issues. Based on an analysis of internal and external 'publics' and issues affecting corporate perception and business operations, the agency team develops targeted communications and leverages excellent relations with editors and journalists in the print & electronic media to execute these programmes through mainstream media and direct communication channels to reach opinion leaders and decision-makers in business and government, industry and financial analysts, customers, employees and various stakeholders.